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Processing of personal data

I.

Basic provisions

The personal data controller according to Art. 4 point 7 of Regulation (EU) 2016/679 of the European Parliament and of the Council on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (hereinafter: "GDPR") is Dětská obuv - Superfit

  1. Vladimíra Baňárová, ID No. 87540410, Komenského 244/32, České Budějovice 7, 37001 České Budějovice (hereinafter: "controller").
  2. The controller's contact details are

email: info@step4feet.com

phone:  +420724289112 / +420724093155

  1. Personal data means any information relating to an identified or identifiable natural person; an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
  2. The controller has not appointed a data protection officer.  

 

II.

Sources and categories of processed personal data

  1. The controller processes personal data that you have provided to him or personal data that the controller has obtained on the basis of the performance of your order.
  2. The controller processes your identification and contact data and data necessary for the performance of the contract.

 

III.

Legal basis and purpose of personal data processing

  1. The legal basis for processing personal data is
  • the performance of a contract between you and the controller pursuant to Art. 6(1)(b) of the GDPR,
  • the legitimate interest of the controller in providing direct marketing (especially for sending commercial communications and newsletters) pursuant to Art. 6(1)(f) of the GDPR,
  • your consent to processing for the purposes of providing direct marketing (especially for sending commercial communications and newsletters) pursuant to Art. 6(1)(a) of the GDPR in conjunction with Section 7(2) of Act No. 480/2004 Coll., on certain information society services, in cases where no goods or services have been ordered.
  1. The purpose of processing personal data is
  • to process your order and to exercise the rights and obligations arising from the contractual relationship between you and the controller; when ordering, personal data necessary for successful order processing (name and address, contact) are required, the provision of personal data is a necessary requirement for the conclusion and performance of the contract, without the provision of personal data it is not possible to conclude the contract or for the controller to perform it,
  • sending commercial communications and other marketing activities.  
  1. The controller does not carry out automated individual decision-making in the sense of Art. 22 of the GDPR. You have given your explicit consent to such processing. 

 

IV.

Data retention period

  1. The controller retains personal data
  • for the period necessary to exercise the rights and obligations arising from the contractual relationship between you and the controller and to assert claims arising from these contractual relationships (for 15 years from the termination of the contractual relationship).
  • for the period until consent to the processing of personal data for marketing purposes is withdrawn, at most 5 years, if personal data are processed on the basis of consent. 
  1. After the retention period for personal data expires, the controller deletes the personal data.

 

V.

Recipients of personal data (controller's subcontractors)

  1. Recipients of personal data are persons 
  • participating in the delivery of goods / services / payment execution based on the contract,
  • providing e-shop operation services (Shoptet) and other services related to e-shop operation,
  • providing marketing services.
  1. The controller does not intend to transfer personal data to a third country (a country outside the EU) or an international organization. 

 

VI.

Your rights

  1. Under the conditions stipulated in the GDPR, you have the right to
  • the right to access your personal data according to Art. 15 GDPR,
  • the right to rectification of personal data according to Art. 16 GDPR, or restriction of processing according to Art. 18 GDPR.
  • the right to erasure of personal data according to Art. 17 GDPR.
  • the right to object to processing according to Art. 21 GDPR and
  • the right to data portability according to Art. 20 GDPR.
  • the right to withdraw consent to processing in writing or electronically to the address or email of the controller stated in Art. III of these terms and conditions.  
  1. You also have the right to lodge a complaint with the Office for Personal Data Protection if you believe that your right to personal data protection has been violated.

 

VII.

Conditions for securing personal data

  1. The controller declares that he has adopted all appropriate technical and organizational measures to secure personal data.
  2. The controller has adopted technical measures to secure data repositories and paper personal data repositories. 
  3. The controller declares that only persons authorized by him have access to personal data.

 

VIII.

Cookies

We process personal data obtained through cookies based on your consent (which you can give by confirming on the web interface after being informed about the use of cookies and having had the opportunity to review these Policies). We are authorized to process personal data obtained through cookies even if you continue to use the web interface after being notified of the processing of such personal data. We use personal data obtained through cookies for the purpose of providing user support, improving our services, including analyzing user behavior, and marketing.

In accordance with the provisions of Section 89 of Act No. 127/2005 Coll., on electronic communications, we hereby inform you that our website uses so-called cookies for its operation. Cookies are small text files that can be used by websites to make the user experience more efficient. The law states that we can store cookies on your device if they are strictly necessary for the operation of this site. For all other types of cookies, we need your permission. This site uses different types of cookies.

Some cookies are placed by third-party services that appear on our pages. Standard web browsers (Internet Explorer, Mozilla Firefox, Google Chrome, etc.) support cookie management. In your browser settings, you can manually delete, block, or completely disable the use of individual cookies, or block or allow them only for individual websites. For more detailed information, please use your browser's help. If your browser allows the use of cookies, we will assume that you agree to the use of standard cookies by our server.

What types of Cookies are there?

Generally, Cookies, or temporary files stored in the browser, can be divided into two types. Those that are stored only for a short time and on the website or e-shop serve to facilitate its use (e.g., remembering items placed in the cart, visited product, closing a pop-up window, etc.). These temporary cookies allow information to be retained when moving from one web page to another, thus eliminating the need to repeatedly enter certain data.

The second type of cookies is stored for a longer period (e.g., several weeks to months). These cookies help to identify your computer when you visit our website again. However, they do not allow you to be identified as a specific person. Long-term cookies allow us to better personalize our pages and offer you relevant content or advertising. The collected data is completely anonymous and cannot be linked to any other data.

For what purpose do we use Cookies?

Functional cookies - Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

Analytical cookies  - Statistical cookies help website owners understand how visitors interact with websites. They are collected anonymously and help improve websites.

Preference cookies - Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.

Marketing cookies - Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third-party advertisers. For this type of advertising, we use the services listed below, where users are segmented based on common characteristics. This data cannot be linked to a specific person.

  • SEZNAM.CZ, a.s. (Sklik). More information HERE
  • Google (AdWords) More information HERE
  • Facebook (Facebook Pixel). More information HERE
  • RTB (Adform). More information HERE

How to deactivate or delete Cookies?

If you do not want to use cookie files or want to delete their content that websites have stored about your visits to various websites and portals, you can use the instructions for the most frequently used browsers below:

 

IX.

Final provisions

  1. By sending an order from the online order form, you confirm that you are familiar with the personal data protection conditions and that you accept them in their entirety.
  2. You agree to these terms by ticking the consent box via the online form. By ticking the consent box, you confirm that you are familiar with the personal data protection conditions and that you accept them in their entirety. 
  3. The controller is entitled to change these terms and conditions. The controller will publish the new version of the personal data protection conditions on its website and will also send you the new version of these conditions to your email address that you provided to the controller.

 

These terms and conditions come into effect on May 25, 2018.

The last update of the terms and conditions took place on October 16, 2018.

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